CATHERINE
CHANG
Eataly Vancouver
As a final project for my Integrated Marketing Communications course in Sauder School of Business, my team and I developed marketing strategies for a hypothetical situation of the Eataly chain coming into Vancouver. Below are my contributions in terms of graphic design for our marketing concepts.
As a final project for my Integrated Marketing Communications course in Sauder School of Business, my team and I developed marketing strategies for a hypothetical situation of the Eataly chain coming into Vancouver. Below are my contributions in terms of graphic design for our marketing concepts.
Direct Mailer
Direct Mailer
Direct mail distribution materials for the grand opening, packaged in the form of a trip to Eataly.
In-Store Boards
A concept example of in-store marketing material in educating customers with Italian cuisine knowledge, created and designed to fit the overall branding of the actual Eataly store.
Monthly Mailer
A concept example of the monthly mailer with featured content.
*All works above have no direct association with Eataly, and are purely for class assignment.